Five years ago, Facebook shut down the facial recognition system for tagging people in photos on its social network, saying it wanted to find “the right balance” for a technology that raises privacy and legal concerns.
Now it wants to bring facial recognition back.
Meta, Facebook’s parent company, plans to add the feature to its smart glasses, which it makes with the owner of Ray-Ban and Oakley, as soon as this year, according to four people involved with the plans who were not authorized to speak publicly about confidential discussions. The feature, internally called “Name Tag,” would let wearers of smart glasses identify people and get information about them via Meta’s artificial intelligence assistant.