Tinder is leaning into dating apps’ reputation for superficiality with the launch of a new feature that lets paid subscribers add their height preferences to their profiles.
After a Reddit user posted a photo of the new height setting in the Tinder app, a company spokesperson confirmed to TechCrunch that the discovery setting has been launched as a global test.
Tinder Gold and Premium subscribers in the test group will have access to the feature, but not free users, we’re told. In addition, the setting will indicate a preference, rather than functioning as a “hard filter,” the company says. That means it won’t actually block or exclude profiles but instead inform recommendations.